This is what we track:
- the time and the url at the start and end of the survey
- your responses
- the device you’re using
We assign each respondent an id. That helps create separate data entries. Without that we wouldn’t really have a product.
The id is generated when you choose to respond to the survey. It contains no reference to any personal information.
In essence, we only track what we need to produce a good survey. And we only share the results with the client.
Task Analytics is a cookie-based tool. We use the cookie _tmc so that users who have either participated already or refused, are not asked to partake again.
This not only helps create a more user-friendly experience but also brings more reliable and consistent results.