How brands win with Task Analytics

There are three methods client's use to get value out of Task Analytics:
1) Redesign: Data-driven measurement of the user experience before and after a (re-)design
2) Optimization: Discovery of the most important to focus on during an optimization sprint or project
3) Key Performance Indicator: Management model for continuous monitoring of the user experience

Use Cases

digital agencypartner

How Digital Agencies Keep Clients on Task

Client politics, a-ha! moments, and whether customers are really interested in reading that "news" section on a clients website.

Uncover the full potential of an improved UX

supermarket loyalty program FMCG

Uncover the full potential of an improved CX

Managing a successful loyalty program involves having a stable growth in new client registrations. A better user experience could boost the number of sign-ups significantly.

security corporation international

Discovery of hidden task leads to a massive Call Avoidance cost-reduction

The security company launched a new website to help prospects and customers with finding the information they were looking for, yet customers still kept calling the call-center...

financial corporation bank

Team alignment on Customer Experience

The client digital team was able to pivot from guesswork to hard facts about their users' online experience and were able to align the entire organization around that data.

Discovery of seasonal shifts in task demand

tourism travel

Discover seasonal shifts in task demand

What type of content to prioritize on the website. Every region in Western Norway wanted to be in the spotlight.

government GDPR legislation

Who is visiting the website? And why?

There was a disconnect between the information offered on the website (primarily aimed at individual citizens) and the information actually sought by visitors.

digital agencypartner

Clear, actionable metrics to diagnose websites

Netlife often found itself in the middle of internal client disputes when trying to diagnose website problems. Often, these debates were focused on a simple question: what are the most important tasks visitors want to accomplish?

travel tourism

An "awesome design" with UX metrics

Hurtigruten had just undertaken a major redesign of their website which had got great visual looks, but still Hurtigruten had a sense that their visitors had problems.

mobiletelecom service provider

Improved digital UX leads to bottom line gains

Leading Scandinavian Mobile Service Provider part the largest telecom company in Nordics took the step to update and redesign their website - improving User Experience, increasing Bottom Line, and gaining Millions of dollars in the process.