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Top Tasks in a whole new way

Top Tasks in a whole new way

Task Analytics is inspired by Gerry McGoverns top task methodology. This article focuses on how Task Analytics can be used as an alternative or in conjunction to traditional top task projects.

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Meet Hotjar's New Best Friend

Meet Hotjar's new best friend

Knowing a user's intent while reviewing a screen recording allows you to build data-driven hypotheses on how to improve your website. Data from the user's success or failure gives context to their behavior and surfaces actionable, human insights.

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5 rules for creating a great survey

5 rules for creating a great survey

The main reason why most surveys fail to provide any tangible value is that they’re simply not human friendly. Here are some rules that will help you a long way towards not doing a lousy job.

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How to Supercharge your Google Analytics Data

How to supercharge your Google Analytics data

Have you ever asked yourself any of these questions when looking at your Google Analytics data? Task Analytics helps identify why users visit your website, and if they were able to complete their task.

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How Many Visitors Fail on Your Website

How many visitors fail on your website?

Do you know how many of your visitors are able to find what they came for? Task Analytics has a simple metric for this: The completion rate. Here's a real-world example of how it works.

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The Value of Task Completion Rate

Quantifying the value of Task Completion Rate

If you were able to increase the completion rate of your websites top task by 1%, what would that mean for your company's bottom line? Here's a simple framework for estimating the business impact of Task Completion Rate.

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Should you scrap your search log?

Should you scrap your search log?

Not altogether—but here’s how it can lead you astray from your customers’ true top tasks. Here's an introduction to Top Task Management, the methodology created by industry expert and author, Gerry McGovern.

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The value of customer feedback tools

The value of customer feedback depends on the tools you use

The difference between Hotjar Surveys and Task Analytics from a customer's eyes. Interview with Jennifer Marki, Digital Channels at Eidsiva Energy.

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Unlock Customer Intent in Web Analytics

Unlock customer intent in web analytics

Traditional web analytics tools measure human behavior — in other words, what the customer did on your site. But is this an accurate measure of your customer's digital experience?

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