Measure the Completion Rate

Understand if your applications are successful in supporting your customers in their intended tasks.

Customer Intent

What did your customer try to accomplish in your application? Where they successful? Why not? What alternative action did they take?

What stopped your customer?

What prevented them from completing their intended task? Was it a technical issue? A design issue? Lack of information?

What will they do instead?

Are you driving your customers to a competitor? Are they forced to pick up a phone and call?

Take action!

Know exactly what improvements directly support your customers.

Connect intentions and behavior

Google Analytics tracks what users do. Task Analytics lets you understand what your customers wanted to do — and why they failed. In combination these numbers take your customer insight to new level.

Want to see Task Analytics in action?

We’d love to give you a guided tour.