Understand if your applications are successful in supporting your customers in their intended tasks.
What did your customer try to accomplish in your application? Where they successful? Why not? What alternative action did they take?
What prevented them from completing their intended task? Was it a technical issue? A design issue? Lack of information?
Are you driving your customers to a competitor? Are they forced to pick up a phone and call?
Know exactly what improvements directly support your customers.
Google Analytics tracks what users do. Task Analytics lets you understand what your customers wanted to do — and why they failed. In combination these numbers take your customer insight to new level.
We’d love to give you a guided tour.