Unlock customer intent in Google Analytics with Task Analytics

Google Analytics Integration Brief

Your customer's individual experience will vary based on the reason they've come to your site. This is your customer's intent. Google Analytics measures clicks and pageviews that help us understand customer behavior, but that only gives us an approximate measure of the individual human experience. Now you can segment your tracking data by customer intent to measure the quality of each customer micro-journey.

Benefits of this integration

Create segments and audiences based on tasks and completion rates.
Analyze behavior flows to spot trends between different tasks and periods
Report deep-dive intent data in Tableau, Google Studio, and more

Create segments based on visitor's tasks

Create segments that matter

Zoom in to data from specific user tasks

Your customer's individual experience will vary based on the reason they’ve come to your site. This is your customer's intent.

Google Analytics measures clicks and pageviews that help us understand customer behavior, but that only gives us an approximate measure of the individual human experience. Now you can segment your tracking data by customer intent to measure the quality of each customer micro-journey.

Analyze behavioral flows for individual tasks

Analyze intent-based customer journeys

Follow the visitor's path for each task

When the integration is enabled, data collected from the Task Analytics survey is sent via the existing Google Analytics tag in the form of published event data. This means you can now filter all of your tracking data by the intent and outcome of the customer visit. Reveal the map of each individual customer micro journey.

E.g. Create a segment with one of your tasks and see how visitors navigate on the site: which pages do they visit, are they following the expected path, are there dead-ends that will prevent visitors from succeeding.

Compare successful versus failed vistor's journeys

Compare different outcomes

See the difference between success and failure

Comparing the data sets of users who had the same intent, but different outcomes, reveals the cause and impact of customer journey issues.

E.g. Create segments for visitors who were successfull versus those who weren't. You'll be able to see behavioral differences that can explain why a group of visitors wasn't able to complete their task.

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